Ameowzing Campaign
I joined Atome’s regional team just as we were preparing to launch Get It Week, Atome’s first major international campaign. As part of a lean team of four, I played a key role in navigating a variety of challenges, from developing engaging content strategies and maximizing impressions to meeting KPIs, all while adapting to the operational restrictions brought about by COVID-19.
A primary responsibility was the creation of Augmented Reality (AR) filters. I designed two interactive filters: one featured a playful “cat-catching” game aligned with Atome’s fun brand tone, and the other was a facetime filter, tapping into popular trends at the time. These AR experiences, tailored to enhance audience engagement, generated over 400,000 impressions.
Campaign Details:
- Duration: 11 - 20 Jun 2023
- Markets: Singapore, Malaysia, Hong Kong, Indonesia.
- Target Audience: Millennials & Gen Z.
- Rationale: We recognised that they postpone their passion pursuits until they’ve saved up enough to afford it. Atome wants to create a world where they no longer have to compromise their pursuit of passions just because of financial limitations, helping them to embrace the go-getter “Get It” spirit and achieve their desired lifestyle.
Campaign Objectives & Results:
- Objective 1: Increase brand awareness among Millennials and Gen Z to 40%.
- Objective 2: Achieve 15,000 organic interactions on social channels.
- Objective 3: Drive 111,373 app installs.
This campaign was pivotal in reinforcing Atome’s mission to empower a lifestyle of convenience and passion for younger audiences across the region.
Frame rates have been altered for Gifs to accomodate for the website’s uploading restrictions.
- Key Visual: Featuring 3 distinctive “supermodel cats”
- Selected Post-Production & Motion Graphics Design for campaign
- Social Media Assets: Animated GIFs designed for social engagement
- AR filters
[2021]
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